Spotify may use the scale of Joe Rogan's podcast as leverage against music labels, to launch a podcasting ad network, and to start its video streaming service (M.G. Siegler/500ish)

M.G. Siegler / 500ish:
Spotify may use the scale of Joe Rogan's podcast as leverage against music labels, to launch a podcasting ad network, and to start its video streaming service  —  The Joe Rogan/Spotify deal is about leverage and ambition  —  Joe Rogan has just signed a deal to take his talents to Spotify.

source http://www.techmeme.com/200520/p36#a200520p36